Bigger isn’t always better, and we know that we don’t need a large team to produce fantastic work. Staying small and nimble allows us to pivot fast, dedicate more time to projects, and work within budgets of every size.
Our small but robust core team is located in Philadelphia, PA, and each of us brings a unique perspective to working in the agency world. We’ve all gained different insights into the best ways for users and brands to interact in the digital space, and we can’t wait to show you what’s possible.
meet our founders
Moxie’s founders have wide-ranging experience in marketing, design, development, and innovation. Take some time to learn more about who brings the “moxie” to Moxie Labs.
Chief Executive Officer
Justin Mathews is the Chief Executive Officer of Moxie Labs. His remarkable drive and industry insight help him to conceptualize and create product experiences that solve big problems for his clients, and more importantly, their customers. As a 20+ year agency veteran with an innovative spirit and passion for all things related to tech, he has helped countless companies experience true digital transformation.
His career client list includes work for elite brands such as Victoria’s Secret, Pfizer, AT&T, Campbell Soup Co., Nestle, Johnson & Johnson, Ralph Lauren, Abercrombie & Fitch, and many more. Justin has run teams and projects that have received multiple Webby, IEEE, MarCom, and AVA Digital Awards. He was a recipient of the 40 Under 40 award from his alma mater, Drexel University, and was recognized by the Philadelphia Business Journal as a “Tech Disruptor” in 2017. Justin and his wife Shannon reside in Ivyland, PA, and just welcomed their first child in April 2020.
Chief Innovation Officer
Mike O’Malley is the Chief Innovation Officer of Moxie Labs. With over 20 years of expertise in building and executing complex marketing tactics and optimizing overall profit margins, his strong interpersonal skills have empowered him to foster exceptional partnerships with major brands. Mike’s career portfolio includes brands such as AT&T Digital Life, Pfizer, Merck, WebMD, McKesson, and more.
Before creating Moxie Labs, Mike founded Elevation Agency, where he provided guidance and direction in marketing strategy, innovation, and overall thought leadership for small to medium-sized businesses. At Elevation, Mike was able to deliver programs for companies and brands such as McKesson, Baton Pharma, T3 Consulting, Optiscan, MyDealerOnline, and others. After 5 successful years of growth, Elevation was acquired by Moxie Labs, leading Mike to partner up with Justin again on another entrepreneurial adventure. In 2002, Mike & Justin created & successfully sold Karizma Media Solutions, a full-service digital marketing agency out of their dorm room at Drexel University. Mike currently resides in Chalfont, PA with his wife and daughter while his son (also!) attends Drexel in Philadelphia.
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